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Campaign commercial structure

Price The CallAgainst Real Job Economics.

Pay-per-call pricing should reflect service intent, geography, urgency, call quality, exclusivity, market competition, average job value, close rate, fulfillment cost, and the exact billable criteria.

Market-level routingWritten qualification rulesCapacity-based controls
Partner operating framework

Control The Variables That Affect Call Quality.

PPCPer qualified call
CAPSBudget controls
CREDITSDispute rules
ROIPartner economics
Start a partner review
Pricing inputs

There Is No Responsible One-Price-Fits-All Call.

A roofing replacement call and a recurring cleaning call have different value, urgency, sales cycle, qualification burden, and fulfillment economics.

Service vertical

Trade, specialty, emergency level, job type, and likely scope affect call value.

Geography

Competition, labor cost, average ticket, consumer demand, and local market conditions vary.

Qualification depth

More precise service, location, urgency, and intent filters may increase acquisition complexity.

Exclusivity

A call routed to one buyer may be priced differently from shared or sequential routing.

Duration and connection

Minimum duration, live connection, warm transfer, IVR, and call-center involvement affect structure.

Expected unit economics

Average ticket, booking, close rate, gross margin, cancellations, and capacity determine affordability.

Partner economics

Evaluate Profitability At The Completed-Job Level.

The cost per call is only one part of the model. Partners should understand how many calls become qualified opportunities, booked jobs, completed jobs, and gross profit.

Cost per received callTotal billable-call spend divided by received qualified calls.
Cost per booked appointmentTotal campaign spend divided by appointments or estimates scheduled.
Cost per acquired jobTotal campaign spend divided by completed or contracted jobs.
Gross profit after acquisitionRevenue minus direct fulfillment costs and campaign acquisition cost.
Commercial controls

Budget Risk Should Be Managed Before Launch.

Partners should not depend on informal verbal expectations.

Call caps

Use daily, weekly, monthly, concurrent, market, or service-level limits where supported.

Billing cadence

Define invoicing frequency, reporting period, payment date, and payment method.

Credits and adjustments

Document valid credit reasons, dispute windows, evidence, approval, and application timing.

Pause rights

Define how and when traffic can be paused for capacity, technical, compliance, or payment reasons.

Written insertion order

Record pricing, campaign, geography, hours, caps, criteria, and effective dates.

No outcome guarantees

Pricing does not guarantee appointments, jobs, revenue, profit, or return on investment.

Pricing review

Set A Price Through Evidence, Not Hope.

A disciplined review helps avoid overpaying for volume or underfunding traffic acquisition.

Estimate job economics

Review average ticket, direct cost, gross margin, cancellation rate, and repeat value.

Model conversion rates

Estimate qualified rate, booking rate, close rate, completion rate, and collection risk.

Set a controlled test

Choose markets, hours, caps, criteria, and a test budget that the operation can absorb.

Review actual results

Compare spend with qualified calls, appointments, jobs, revenue, gross profit, and operational impact.

Additional questions

Details That Should Be Clear Before Launch.

How much does each call cost?

Pricing varies by vertical, geography, urgency, exclusivity, qualification, market conditions, volume, and campaign terms. A written campaign quote is required.

Is there a minimum spend?

Any minimum, deposit, prepayment, platform fee, or volume commitment would be stated in the applicable agreement or insertion order.

Can I set a maximum budget?

Campaigns may support call caps, schedule limits, market limits, or pause controls. Financial controls should be documented before launch.

Do I pay for calls that do not become jobs?

A call can be billable if it meets the written criteria even when it does not book or close. Pay-per-call is not pay-per-sale.

How are credits applied?

The agreement should define valid reasons, dispute deadlines, evidence, review authority, approval, and whether credits offset future invoices or current balances.

Does Pro Boost Local guarantee ROI?

No. Results depend on market, demand, answer rate, intake, pricing, competition, close rate, fulfillment, cancellations, and many other factors.

Next step

Know Your Numbers Before You Increase The Cap.

Review the program, submit complete information, and align the commercial, technical, operational, and compliance requirements before traffic begins.

For service providers

Questions about partnering with Pro Boost Local?

Call our general business line for partnership, onboarding, market, or account questions. Consumer service requests should use the Request Service form.

Call (504) 417-7767