Plain-language reference

Definitions

Clear explanations of the terms used across Pro Boost Local, our service-connection process, and performance-marketing operations.

Important: These definitions explain how this site uses common terms. They do not replace the Privacy Policy, Terms and Conditions, Consumer Disclosure, or an agreement with a participating provider.
01

Call Connection

The process of routing an inbound caller to a participating independent service provider based on factors such as the requested service, location, business hours, and provider availability.

02

Call Routing

The rules used by the call platform to determine which approved provider destination may receive a call. A routing decision does not guarantee that a provider will answer, accept, quote, schedule, or perform work.

03

Connection Service

A business that helps consumers reach participating independent providers. Pro Boost Local operates as a marketing and connection service; it does not perform the local service work advertised on this site.

04

Consumer

A person using Pro Boost Local to seek information about or request a connection for a residential service need.

05

Conversion

A defined measurement event used for campaign reporting, such as a call reaching an agreed connected duration. A conversion does not necessarily mean an appointment was booked or a sale occurred.

06

Duplicate Call

A repeat call associated with the same caller or service request within a defined measurement period. Duplicate treatment may vary by campaign or participating provider.

07

Independent Service Provider

A third-party business that is separate from Pro Boost Local and is responsible for its own licensing, insurance, employees, pricing, estimates, scheduling, contracts, warranties, workmanship, and customer service.

08

Lead

A consumer inquiry indicating possible interest in a service. An inquiry is not a guarantee of eligibility, availability, an appointment, a sale, or completed work.

09

Local Availability

The presence of a participating provider that may serve the consumer’s requested service and geographic area at the relevant time. Coverage and participation can change.

10

Participating Provider

An independent provider that has agreed to receive certain calls or requests through Pro Boost Local, subject to service, territory, schedule, capacity, and other routing criteria.

11

Performance Marketing

A marketing model in which campaign activity is measured against defined events such as calls, qualified calls, appointments, or other agreed outcomes.

12

Publisher or Source

The website, advertisement, campaign, partner, or other channel associated with generating or referring a visit or call.

13

Qualified Call

A call that satisfies predetermined campaign criteria, which may include service type, geographic area, provider hours, connection status, minimum duration, uniqueness, and consumer intent.

14

Request for Service

A consumer’s inquiry seeking possible connection with a provider. It is not an order, appointment, estimate, contract, or guarantee that service will be available.

15

Service Area

A geographic region in which one or more participating providers may accept calls for a particular service. A listed area does not guarantee coverage for every address or request.

16

Service Category

A broad type of residential work, such as plumbing, roofing, pest control, electrical work, or heating and cooling. Individual providers may accept only selected jobs within a category.

17

Tracking Number

A telephone number used to attribute, route, and measure inbound calls. A tracking number may forward through a call platform before reaching a provider.

18

Unavailable or Unmatched Request

A request for which no participating provider matches the service, geography, schedule, capacity, or other routing requirements at that time.

19

Website Visitor

Any person accessing Pro Boost Local, whether or not that person submits a form, places a call, or receives a provider connection.

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